About Wunderbaa Marketing
The Wunderbaa Approach
Whether you’re a new or established business, digital marketing is essential to building a strong, effective marketing strategy.
Wunderbaa was founded by Jana Reulecke in 2018, after she stepped away from seven years in international marketing, left Germany, and moved to New Zealand with the goal of bringing her global business and marketing experience to the local market.
Starting in Wānaka, Wunderbaa grew from a one-woman business into a team of three, supporting businesses across Wānaka and the wider region to grow their online presence and sell their products and services more confidently—both online and offline.
Jana holds a Postgraduate Diploma in Digital Marketing, a Master’s Degree in Corporate Communications, and a Bachelor’s Degree in Tourism Management. In 2021, she graduated from the Digital Marketing Institute (DMI) in the top 21% of her cohort.
At Wunderbaa, we believe the small things make a big difference. From regular email marketing and social media support to improving Google search rankings, we focus on the practical details that help businesses get seen and sell more efficiently.
In 2022, Jana and her family moved to Dunedin, where she took time out to raise her son, Otto. In 2024, she was approached by more local businesses to run more hands-on marketing workshops—and she’s been doing so ever since.
Whether you’re just starting out or already have a strong online presence, our workshops are designed to help you grow further with clear, practical guidance. If you’re looking for one-on-one support, you can also book a tailored session with Jana—whether that’s creating a Google Ads strategy, improving your SEO, or refining your overall marketing direction.
In 2024, Jana and her partner Gus decided to open Augustines of Portobello—a Farmstore and Kitchen in Portobello. With Gus’s passion for food and Jana’s marketing expertise, they quickly built strong brand awareness around Dunedin. Features like this one from Stuff gave the business a real boost.
When Jana isn’t working with clients across New Zealand, you’ll likely find her at Augustines—capturing content, responding to her own Google reviews, and managing Meta and Google Ads hands-on for her own café.
During her digital marketing workshops, you’ll also see real-life examples drawn from her experience as a business owner.
